The process of organizing First America Bank began in 2002. On October 22, 2003, the Organizers filed an application for the formation of a state chartered bank with the State of Florida Office of Financial Regulation, and an application with the Federal Deposit Insurance Corporation (FDIC) for deposit insurance. First America Bank opened its doors on June 1, 2004, at 410 43rd Street West in Bradenton. Our second banking center location opened at 1307 South Tamiami Trail in Osprey, Florida in February 2006. Our third location located at 15 South Palm Avenue in beautiful Downtown Sarasota opened September 2007 making First America Bank three banking centers strong and over $120 million in assets.
On November 1, 2009, First America Bank merged with Manatee River Community Bank to become a larger institution with five banking center locations serving Northeast Manatee County to South Sarasota County.
First America Bank will deliver high-quality financial products and services to the communities we serve at fair and competitive prices, while earning the highest possible return on equity for our shareholders. First America Bank will create long-term shareholder value by providing superior financial services through committed professionals employed in an environment which enable them to achieve their potential while being involved, concerned citizens.
STRATEGIC GOALS AND OBJECTIVES
It is the vision of First America Bank to remain an independent bank, expanding its presence through internal growth and the addition of strategically placed branch locations in Manatee and Sarasota Counties. First America Bank will pursue attractive opportunities to enter related lines of business as well as possibility of acquiring other financial institutions with complementary lines of business. First America Bank will distinguish itself from the competition by a commitment to efficient delivery of products and services in its target markets. First America Bank will strive to be identified as a "community bank" within those markets.
First America Bank remains committed to certain core values:
- First America Bank exists to serve the financial needs of its customers. Customer needs must be first consideration in everything that is done.
- First America Bank is a product of its community and is a leader in the community where community needs are taken seriously. First America Bank’s goal is to ensure that the conduct of its business is in the best interests of the communities it serves.
- First America Bank is a for-profit business that is committed to achieving profits from providing quality services to its customers and providing continuous value to its shareholders.
First America Bank’s employees are a family that cares for one another and for their customers. First America Bank is loyal and protective of its employees.
FIRST AMERICA BANK’S STRATEGY
The mission of the Bank is to provide high-quality financial products with personalized customer service. First America’s strategy is to provide personal service to consumers, professionals, small businesses, developers and commercial real estate investors by offering quality, professional financial products and services. First America intends to grow its deposit base and loan portfolio through service-oriented relationship banking.
The Bank’s objective is to be the premier community bank in its market area by utilizing a strategy that includes hiring and retaining qualified associates familiar with the Manatee and Sarasota Counties market, involved in the community, can implement a community based marketing program and provide personalized quality banking services to customers.
First America’s internal growth strategy is primarily focused on “total relationship banking” which means developing a personalized package of financial services and providing superior service to customers with high transactional needs. By focusing on customer relationships, First America believes it fills a niche that is typically neglected by larger banks. The Bank’s target market consists of consumers, professionals, small businesses, developers and commercial real estate investors in Manatee and Sarasota Counties and their surrounding areas. The objective is to continue to expand its business development team and to support them with quality financial products and customer service.
First America Bank has assembled an experienced Board of Directors and Executive Management Team. These individuals share the vision and commitment to the success of the bank. The Executive Management Team is led by Daniel S. Hager, Chairman of the Board and Chief Executive Officer who has over 35 years of banking experience and W. Allen Langford, President, who has over 33 years of banking experience. Hank A. Goldsby, Executive Vice President and Market Executive who has over 35 years of banking experience, Michael L. Hogan, Executive Vice President and Chief Financial Officer, who has over 26 years of banking experience, Michael F. Turner, Executive Vice President and Chief Lending Officer, who has over 26 years in the financial industry and Tammy S. Thompson, Executive Vice President and Operations Executive who has over 24 years in the financial industry.
The Board of Directors is comprised of business professionals who have lived or conducted business in Florida for many years. They also have significant business interests in the community. The Bank believes that their long-standing ties to the community, combined with their business and banking experience, provides the Bank with the unique ability to understand the needs of the market area.
CURRENT MARKET AREA
The primary service areas for First America Bank are Manatee and Sarasota Counties, located on the central West Coast of Florida in the Tampa Bay Metropolitan Region – the 12th largest media market in the United States.
Both Manatee and Sarasota Counties attract large numbers of retirees due to the warm climate and mild winters, the accessibility of the beaches, relatively low cost of living and overall quality of lifestyle that emphasize a family life.
The area’s sixty-two miles of beaches accommodate various forms of recreation. A large number of individuals and businesses have relocated to Manatee and Sarasota Counties to take advantage of the area’s attractiveness and close proximity to Tampa / St. Petersburg.
The business economy of the Bank’s market area is represented primarily by real estate, finance and insurance, health care, and construction industries. A number of attributes contribute to the business friendly economic climate in Manatee and Sarasota Counties. There is a high quality of life that attracts a highly skilled and diverse labor force. The area has an established infrastructure that includes an international airport, outstanding access to major highways and Port Manatee. The area also boasts exceptional support and training opportunities from the Manatee and Sarasota Chambers of Commerce and their respective Economic Development Councils, as well as multiple area colleges and universities.